So, you’ve run your fair share of influencer marketing campaigns, but have you ever worked with an agency? If so, you’ll know how targeted campaigns can bring in the best, most accurate results and return on investment.
We’re a specialized influencer marketing agency that brings brands to life through authentic influencer marketing campaigns with the right people that share the right stories online. And we've been doing it since 2018.
In that time, we have successfully:
Below we share insight into how exactly we do it, why we do it so well and a few tips on how you can do it in your next influencer marketing campaign too.
Bots are a big no-no, but they are also very common. When picking the right influencer for your brand, it's important to know that the followers they have acquired are real, genuine followers and are not bought. Checking the number of suspicious followers influencers have is essential as this could be detrimental for your brand from an ROI perspective.
An engaged audience is a good representative of an influencer who has taken the time to perfect their craft and appreciate the people who have chosen to follow them. Engagement rates are based on physical social media interactions between the influencer and their followers such as replying to comments and direct messages. Ensuring that you work with influencers who have a high engagement rate will stand your brand in good stead as you know the influencer will speak and interact with their followers on behalf of the brand, in a positive and authentic way.
Having an influencer with 100K followers speaking on behalf of your brand sounds attractive right? Well, this is only the case if their followers are actually based in the country you are wanting to target. There is nothing more frustrating for a brand than paying an influencer a substantial amount of money and not seeing any return on the spend. A lot of the time, this is because their audience location hasn’t been taken into account. Ensure that over 70% of the chosen influencer’s audience is based in South Africa, otherwise, a big, digital black hole will be greeting you at the border.
Targeting is a massive part of marketing, whatever your product may be, knowing an influencer's gender and age breakdown is extremely important when launching any campaign. As marketers, the golden rule is to never assume, always confirm. For example, using a female influencer to launch a feminine product to the market makes sense, right? Well, this is not always the case. Naturally, there are a lot of female influencers whose followers are predominantly male and vice versa. Based on your campaign goals, it's always good to have an understanding of an influencer's gender and age breakdown to know that you are attracting the desired pair of eyes.
Stay away from influencers who jump from brand to brand because the pay is more important than the purpose. When this is the case, naturally it becomes very easy for audiences to see through branded campaigns if every second post is about a new luxury soap. There needs to be a balance in the content influencers are putting out. In our opinion, there is nothing more attractive than an influencer who turns down a job because the job and brand don’t align with their personal brand vision.
The best influencers are the ones who have clearly mapped out what they want people to associate them with. Working and collaborating with influencers who understand this means that every post they put out has a purpose and that they have mastered the art of honing in on their niche talent, whether it be music, art, fashion or food – they know what their zone of genius is.
When it comes to picking the influencers you work with, always ensure that there is as
little overlap as possible in terms of the total campaign following. Using influencers who are similar will result in communicating to the same audience which is hugely ineffective and doesn’t allow your money to go further. In the end, you want as many new eyeballs to be seeing your brand for the amount of money you put into the campaign. This is why understanding how many followers are ‘unique’ to a specific influencer in comparison to another, yields far greater campaign results, all of which can be done with our influencer marketing tools.
As you can see, in order to run a successful influencer campaign there are a lot of things to consider… and that’s where we come in.
From one brand to another, nothing motivates us more than results, and with the right measures in place, results are guaranteed! We’re passionate about people and we’re even more passionate about how their influence can help your brand grow even further. We’re South Africa’s first specialized influencer marketing agency – this is what we know and this is what we do best, enhancing your digital reach and building brand personality through people.
If you’re wondering where an agency like us even begins, here’s a little insight into how our process works:
What we haven’t listed in our process above is how deliberate we are in our proposals. Every idea, mechanic, deliverable and influencer is chosen based on stats and first-hand experience, which gives us the best chance of success, every time. We know that when considering your channel strategy, there is no one size fits all, and that’s why we choose platforms that suit your objectives and where influencers get the most out of their audience.
“I have worked in the industry for several years, having been exposed to both sides of the coin, being an influencer and running influencer campaigns. People Have Influence has certainly broadened my knowledge on both aspects. I can say, with confidence, that their knowledge is not only supported by their work ethic but with social media tools that give analytics to support their expertise.” – Claudia Henkel, Marketing Manager for Hisense Mobile and Ecommerce
“We have worked with People Have Influence PTY from June 2021 to August 2021 and it has been a great experience from the very beginning. We were presented with handpicked influencers to cater for our needs and that would suit our brand. The professional competence and performance of People Have Influence were always in every respect very good. They are extremely engaged and focused when it comes to running an influencer campaign and exceeded our expectations in terms of overall campaign management as well as results. We highly recommend them as an influencer agency as they work alongside you, ensuring you feel comfortable every step of the way.” – Avi Keren, Director of Franklees
There aren’t many influencer marketing companies to choose from here in South Africa and as a brand, if you’re not sure where to start, the decision to do it alone is often thought to be easier.
While the choice is yours, we can tell you one thing… What sets us apart is that we have a strong ability to think strategically, with many years of experience in through-the-line marketing. It’s also one of the reasons why we create such meaningful work with brands such as British American Tobacco and Hisense, who have many agency partners.
And while influencer marketing campaigns can run in isolation, the real magic happens when it’s part of a much bigger digital marketing project. We love nothing more than being a part of the bigger picture. With that being said, influencer marketing is made of many moving parts, and within it, we can offer so much more such as product drops, once-off campaigns, brand ambassadorships, event guest-listing and promotions, public relations and content production.
Join us and jump onboard an influencer marketing platform that’s powerful beyond means, not to mention, strong and powerful people who have the ability to influence. We’d love to hop on a call to discuss your influencer marketing goals and what the bigger digital marketing picture looks like for your brand.
So get in touch, we are looking forward to hearing from you!
So, you’ve run your fair share of influencer marketing campaigns, but have you ever worked with an agency? If so, you’ll know how targeted campaigns can bring in the best, most accurate results and return on investment.
We’re a specialized influencer marketing agency that brings brands to life through authentic influencer marketing campaigns with the right people that share the right stories online. And we've been doing it since 2018.
In that time, we have successfully:
Below we share insight into how exactly we do it, why we do it so well and a few tips on how you can do it in your next influencer marketing campaign too.
Bots are a big no-no, but they are also very common. When picking the right influencer for your brand, it's important to know that the followers they have acquired are real, genuine followers and are not bought. Checking the number of suspicious followers influencers have is essential as this could be detrimental for your brand from an ROI perspective.
An engaged audience is a good representative of an influencer who has taken the time to perfect their craft and appreciate the people who have chosen to follow them. Engagement rates are based on physical social media interactions between the influencer and their followers such as replying to comments and direct messages. Ensuring that you work with influencers who have a high engagement rate will stand your brand in good stead as you know the influencer will speak and interact with their followers on behalf of the brand, in a positive and authentic way.
Having an influencer with 100K followers speaking on behalf of your brand sounds attractive right? Well, this is only the case if their followers are actually based in the country you are wanting to target. There is nothing more frustrating for a brand than paying an influencer a substantial amount of money and not seeing any return on the spend. A lot of the time, this is because their audience location hasn’t been taken into account. Ensure that over 70% of the chosen influencer’s audience is based in South Africa, otherwise, a big, digital black hole will be greeting you at the border.
Targeting is a massive part of marketing, whatever your product may be, knowing an influencer's gender and age breakdown is extremely important when launching any campaign. As marketers, the golden rule is to never assume, always confirm. For example, using a female influencer to launch a feminine product to the market makes sense, right? Well, this is not always the case. Naturally, there are a lot of female influencers whose followers are predominantly male and vice versa. Based on your campaign goals, it's always good to have an understanding of an influencer's gender and age breakdown to know that you are attracting the desired pair of eyes.
Stay away from influencers who jump from brand to brand because the pay is more important than the purpose. When this is the case, naturally it becomes very easy for audiences to see through branded campaigns if every second post is about a new luxury soap. There needs to be a balance in the content influencers are putting out. In our opinion, there is nothing more attractive than an influencer who turns down a job because the job and brand don’t align with their personal brand vision.
The best influencers are the ones who have clearly mapped out what they want people to associate them with. Working and collaborating with influencers who understand this means that every post they put out has a purpose and that they have mastered the art of honing in on their niche talent, whether it be music, art, fashion or food – they know what their zone of genius is.
When it comes to picking the influencers you work with, always ensure that there is as
little overlap as possible in terms of the total campaign following. Using influencers who are similar will result in communicating to the same audience which is hugely ineffective and doesn’t allow your money to go further. In the end, you want as many new eyeballs to be seeing your brand for the amount of money you put into the campaign. This is why understanding how many followers are ‘unique’ to a specific influencer in comparison to another, yields far greater campaign results, all of which can be done with our influencer marketing tools.
As you can see, in order to run a successful influencer campaign there are a lot of things to consider… and that’s where we come in.
From one brand to another, nothing motivates us more than results, and with the right measures in place, results are guaranteed! We’re passionate about people and we’re even more passionate about how their influence can help your brand grow even further. We’re South Africa’s first specialized influencer marketing agency – this is what we know and this is what we do best, enhancing your digital reach and building brand personality through people.
If you’re wondering where an agency like us even begins, here’s a little insight into how our process works:
What we haven’t listed in our process above is how deliberate we are in our proposals. Every idea, mechanic, deliverable and influencer is chosen based on stats and first-hand experience, which gives us the best chance of success, every time. We know that when considering your channel strategy, there is no one size fits all, and that’s why we choose platforms that suit your objectives and where influencers get the most out of their audience.
“I have worked in the industry for several years, having been exposed to both sides of the coin, being an influencer and running influencer campaigns. People Have Influence has certainly broadened my knowledge on both aspects. I can say, with confidence, that their knowledge is not only supported by their work ethic but with social media tools that give analytics to support their expertise.” – Claudia Henkel, Marketing Manager for Hisense Mobile and Ecommerce
“We have worked with People Have Influence PTY from June 2021 to August 2021 and it has been a great experience from the very beginning. We were presented with handpicked influencers to cater for our needs and that would suit our brand. The professional competence and performance of People Have Influence were always in every respect very good. They are extremely engaged and focused when it comes to running an influencer campaign and exceeded our expectations in terms of overall campaign management as well as results. We highly recommend them as an influencer agency as they work alongside you, ensuring you feel comfortable every step of the way.” – Avi Keren, Director of Franklees
There aren’t many influencer marketing companies to choose from here in South Africa and as a brand, if you’re not sure where to start, the decision to do it alone is often thought to be easier.
While the choice is yours, we can tell you one thing… What sets us apart is that we have a strong ability to think strategically, with many years of experience in through-the-line marketing. It’s also one of the reasons why we create such meaningful work with brands such as British American Tobacco and Hisense, who have many agency partners.
And while influencer marketing campaigns can run in isolation, the real magic happens when it’s part of a much bigger digital marketing project. We love nothing more than being a part of the bigger picture. With that being said, influencer marketing is made of many moving parts, and within it, we can offer so much more such as product drops, once-off campaigns, brand ambassadorships, event guest-listing and promotions, public relations and content production.
Join us and jump onboard an influencer marketing platform that’s powerful beyond means, not to mention, strong and powerful people who have the ability to influence. We’d love to hop on a call to discuss your influencer marketing goals and what the bigger digital marketing picture looks like for your brand.
So get in touch, we are looking forward to hearing from you!
We’d love to hear from you. For any enquiries, questions or conversations, feel free to contact us.
